Según el "2019 Fashion Resale Trend Report" realizado por ThredUP, la cuota de mercado en la industria de la moda en lo referente a alquiler, segunda mano y suscripción aumentará en 2028 a un 17% del sector.

Según el informe "The State of Fashion 2019: A year of awakening" de McKinsey, en el sector textil, el cambio a nuevos modelos de propiedad está impulsado por el creciente deseo del consumidor de variedad, sostenibilidad y accesibilidad. 

Segun CGS, "The new consumer is interested in using aspirational products but is also not strongly attached to the concept of ownership. Subscription-based models can help mitigate wastage, offer customers greater choice, and reduce the impact of the industry as a whole on the environment. Subscription and rental services can also help foster a circular model where products are reused rather than discarded. Since young consumers today are more environmentally conscious"